{"id":18722,"date":"2025-11-25T09:04:58","date_gmt":"2025-11-25T09:04:58","guid":{"rendered":""},"modified":"2025-11-25T09:04:58","modified_gmt":"2025-11-25T09:04:58","slug":"zertifiziert-marketing-y-ninos-18722","status":"publish","type":"product","link":"https:\/\/www.casadelectores.com\/index.php\/producto\/zertifiziert-marketing-y-ninos-18722\/","title":{"rendered":"Zertifiziert MARKETING Y NI\u00d1OS"},"content":{"rendered":"<p>Este libro proporciona argumentos para poder trazar con realismo el perfil del ni\u00f1o consumidor: qui\u00e9n es, c\u00f3mo es, qu\u00e9 consume, d\u00f3nde consume y para qu\u00e9. Las autoras, tras a\u00f1os de investigaci\u00f3n, cuestionan ciertas asunciones que siempre han estado latentes en la pr\u00e1ctica profesional del Marketing Infantil. Esto es: \u00bfEs \u00fatil la investigaci\u00f3n con ni\u00f1os? \u00bfLos ni\u00f1os compran cualquier cosa? \u00bfEs la televisi\u00f3n el \u00fanico medio para alcanzar a los ni\u00f1os? \u00bfDirigen las marcas la vida de los ni\u00f1os? \u00bfLos ni\u00f1os compran por capricho? \u00bfConocen los ni\u00f1os el valor del dinero?&#8230;Se abordan \u00e9stas y otras cuestiones de forma directa, novedosa y amena, descubriendo la importancia de considerar en las decisiones de marketing de las empresas, la dimensi\u00f3n psicosocial, que envuelve e impregna el desarrollo de este peque\u00f1o consumidor de futuro, y que facilita el entendimiento del comportamiento del ni\u00f1o. Este libro se dirige a todos aquellos profesionales que se enfrentan a diario con decisiones de marketing relacionadas con los ni\u00f1os y que necesitan contemplar, desde m\u00faltiples perspectivas, los constantes desaf\u00edos que emergen en el seno de este din\u00e1mico y apasionante mercado.Las autoras: Victoria Tur es doctora en sociolog\u00eda y profesora titular del dpto. de comunicaci\u00f3n y psicolog\u00eda social de la Universidad de Alicante. Irene Ramos es doctora en sociolog\u00eda y profesora e investigadora en la Universidad de Alicante.\u00cdNDICEIntroducci\u00f3n.- El concepto de infancia.- El mercado infantil: Los ni\u00f1os espa\u00f1oles. Tipos de mercado. Sectorizaci\u00f3n del mercado. Aproximaci\u00f3n a cuatro mercados infantiles. Criterios de segmentaci\u00f3n de mercados. ? El comportamiento de compra del ni\u00f1o.- El marketing infantil.- La investigaci\u00f3n de mercados y los ni\u00f1os.- Tendencias de futuro.- Bibliograf\u00eda. \u00ab,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este libro proporciona argumentos para poder trazar con realismo el perfil del ni\u00f1o consumidor: qui\u00e9n es, c\u00f3mo es, qu\u00e9 consume, d\u00f3nde consume y para qu\u00e9. Las autoras, tras a\u00f1os de investigaci\u00f3n, cuestionan ciertas asunciones que siempre han estado latentes en la pr\u00e1ctica profesional del Marketing Infantil. Esto es: \u00bfEs \u00fatil la investigaci\u00f3n con ni\u00f1os? \u00bfLos&hellip;&nbsp;<a href=\"https:\/\/www.casadelectores.com\/index.php\/producto\/zertifiziert-marketing-y-ninos-18722\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">Zertifiziert MARKETING Y NI\u00d1OS<\/span><\/a><\/p>\n","protected":false},"featured_media":18822,"template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false},"product_brand":[],"product_cat":[26],"product_tag":[],"class_list":{"0":"post-18722","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-publicaciones-de-libros","8":"first","9":"instock","10":"sale","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zertifiziert MARKETING Y NI\u00d1OS - casadelectores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casadelectores.com\/index.php\/producto\/zertifiziert-marketing-y-ninos-18722\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zertifiziert MARKETING Y NI\u00d1OS - casadelectores\" \/>\n<meta property=\"og:description\" content=\"Este libro proporciona argumentos para poder trazar con realismo el perfil del ni\u00f1o consumidor: qui\u00e9n es, c\u00f3mo es, qu\u00e9 consume, d\u00f3nde consume y para qu\u00e9. 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