{"id":18498,"date":"2025-11-25T09:04:58","date_gmt":"2025-11-25T09:04:58","guid":{"rendered":""},"modified":"2025-11-25T09:04:58","modified_gmt":"2025-11-25T09:04:58","slug":"abverkauf-fundamentos-basicos-de-la-gestion-publicitaria-en-television-18498","status":"publish","type":"product","link":"https:\/\/www.casadelectores.com\/index.php\/producto\/abverkauf-fundamentos-basicos-de-la-gestion-publicitaria-en-television-18498\/","title":{"rendered":"Abverkauf FUNDAMENTOS B\u00c1SICOS DE LA GESTI\u00d3N PUBLICITARIA EN TELEVISI\u00d3N"},"content":{"rendered":"

Este libro se centra en la historia reciente del medio, los \u00faltimos 15 a\u00f1os, que han supuesto mayores cambios en la estructura de las cadenas, los aspectos tecnol\u00f3gicos, la gesti\u00f3n empresarial y, sobre todo, en el an\u00e1lisis de su eficacia como soporte publicitario. TELEVISI\u00d3N: UN MEDIO PUBLICITARIO DIN\u00c1MICO Y EFICAZ .-. AGENTES DEL SISTEMA PUBLICITARIO EN TELEVISI\u00d3N .-. PLANIFICACI\u00d3N DE MEDIOS EN TELEVISI\u00d3N: GESTI\u00d3N DE LA PUBLICIDAD CONVENCIONAL.etc \u00ab,<\/p>\n","protected":false},"excerpt":{"rendered":"

Este libro se centra en la historia reciente del medio, los \u00faltimos 15 a\u00f1os, que han supuesto mayores cambios en la estructura de las cadenas, los aspectos tecnol\u00f3gicos, la gesti\u00f3n empresarial y, sobre todo, en el an\u00e1lisis de su eficacia como soporte publicitario. TELEVISI\u00d3N: UN MEDIO PUBLICITARIO DIN\u00c1MICO Y EFICAZ .-. AGENTES DEL SISTEMA PUBLICITARIO… Abverkauf FUNDAMENTOS B\u00c1SICOS DE LA GESTI\u00d3N PUBLICITARIA EN TELEVISI\u00d3N<\/span><\/a><\/p>\n","protected":false},"featured_media":18598,"template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false},"product_brand":[],"product_cat":[26],"product_tag":[],"class_list":{"0":"post-18498","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-publicaciones-de-libros","8":"first","9":"instock","10":"sale","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"yoast_head":"\nAbverkauf FUNDAMENTOS B\u00c1SICOS DE LA GESTI\u00d3N PUBLICITARIA EN TELEVISI\u00d3N - casadelectores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casadelectores.com\/index.php\/producto\/abverkauf-fundamentos-basicos-de-la-gestion-publicitaria-en-television-18498\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abverkauf FUNDAMENTOS B\u00c1SICOS DE LA GESTI\u00d3N PUBLICITARIA EN TELEVISI\u00d3N - casadelectores\" \/>\n<meta property=\"og:description\" content=\"Este libro se centra en la historia reciente del medio, los \u00faltimos 15 a\u00f1os, que han supuesto mayores cambios en la estructura de las cadenas, los aspectos tecnol\u00f3gicos, la gesti\u00f3n empresarial y, sobre todo, en el an\u00e1lisis de su eficacia como soporte publicitario. 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